#Backlinks continue to be the bane of SEO. Of course it was how Google originally got started, by ranking websites solely on the number of backlinks (that was kind of a no brainer)
Fast forward to today… In general…
“Activities in which you are in control of the link are the kinds that Google has focused on removing their link power.”
However, Google’s latest advice focuses on promoting your website in order to get backlinks. Just as any normal business promotion would go. Then, AND ONLY THEN will Google count that Link. WHY? Because you were NOT in control of receiving that link.
My guess is that they have some badass algorithm to catch the backlinks that YOU control, versus natural organic links from folks that actually like your site.