SEO Instructor Bio University of Texas

SEO Instructor Bio for the University of Texas Website

Greg Bright is a manufacturer, patent holder, and author of two books on Search Engine Optimization (SEO). He has been teaching other entrepreneurs how to win at SEO using practical, real world examples from his own businesses through the Center for Professional Education (CPE) since 2009.

seo google search engine instructor

Greg believes that the internet is one of our best marketing tools – increasing in importance every day as new generations of buyers and sellers enter the economy. Young buyers don’t remember life before the internet, and seasoned buyers are changing their habits.

Today, Greg manufactures his own products and represents other manufacturers, focusing most of his attention on the energy sector. The oil & gas industry is a market that you might think is internet-averse. However, Greg drives 90% of his new business through internet marketing by focusing on SEO.

Google and other search engines look for properly optimized content in the form of text, images, and video. Greg shows his students easy ways to create great content to capture the attention of buyers – while leveraging adjacent tools such as Google Maps, YouTube, and Google Image Search to increase their website traffic. His holistic approach is important because Google is connecting the dots between all internet platforms in their ranking process.

As opposed to traditional advertising where sellers pursue potential customers, the internet is a place where customers actively search for sellers. It’s accessible 24-7 from a device that fits in everyone’s pocket. Greg’s central question is this: “Will buyers find you or your competition first?”

Experience and Credentials

After owning two successful Ace Hardware stores in Houston, Texas, Greg knew a thing or two about retail. While operating the stores, Greg earned a B.A. degree in Marketing, then sold the stores to go to work for Ace Hardware Corporation where he consulted hundreds of Ace store owners on business growth strategies. After a successful tenure at Ace, Greg worked for AT&T in their internet advertising division for five years, before launching his manufacturing business and mastering the internet processes required to succeed.

Google Search Page Results Display More Characters from Description Meta Tag.

Description Meta Tag Characters Increase on Google Search

It’s official. Google has increased the length of the snipet of your website, when displayed on their search results page. Remember, typically your ” Meta Description Tag” is where they get the wording for the description which displays under your Bold – Blue – Title on the Google Search Results Page, as black text. Now you have more characters. 230 to be exact!

Google officially increases length of snippets in search results

How To Install WordPress on a GoDaddy Hosted Website

WordPress Setup on GoDaddy

GoDaddy Makes WordPress Installation a Breeze!

godaddy wordpress instructions

Please Note: This Step by Step tutorial is on Setting up WordPress properly for maximum SEO on an existing GoDaddy account with an existing hosting plan like: Economy (or Deluxe) Linux Hosting with cPanel. This tutorial was created 09.26.16. The appearance of the screenshots change fairly often on GoDaddy, but the overall concept stays the same.
1. Open cPanel
2. Add your Domain Name to your GoDaddy Hosting Account (if you have more than one)
3. Install WordPress on Your Hosting Account
For our latest instructions, please visit:
www.PlayGooglesGame.com/wordpress-godaddy
Remember, three things are needed to make a website go live:
1. Register your Domain Name ( www.YOUR-WEB-ADDRESS-GOES-HERE.COM )
2. Sign up for a Hosting account (this hosts your website building program on a server connected to the world wide web)
3. Design your website using a website builder – (like WordPress) Designing includes the layout (Templates are called “Themes” in WordPress), color scheme and uploading your content (Text, Images and Videos). If you want to use WordPress to build your website, you have to first install it on your hosting account, which is what this tutorial is all about.
Three things are assumed, therefore we will not be going into much detail on these in this tutorial:
1. You have already signed up for a GoDaddy account. If you have not already set up an account, do so – ( you’ll need a credit card and make a note of your user ID, password and four digit call in PIN number)
2. You have already registered your domain name (on GoDaddy)
3. You have already signed up for a hosting program (on GoDaddy)

Click here to download the PDF Instructions on How To Install WordPress on a GoDaddy Hosted Website

eMail Scams First Page of Google

Do you get these email scams. Promising to get you on the first Page of Google? They usually come from offshore. We get them every day, numerous times a day. Beware anytime anyone says they will get you on page one of Google! You have to earn Google’s blessing – Do it the right way – read my book!

first page google email scam