Author: gregbright

Google Image SEO Stock Images?

We devoted Chapter Three to winning with Google Image Search.

* Hint: It’s much easier to win than competing on a regular Google Search…

We’re not a huge fan of stock images, because… well, uhmm, they look stock. Searchers want to see the real deal and a stock photo screams POSER!

Remember to always use best practices when using an image on your website. Reduce file size, use keywords separated by hyphens for your file name, and always include an ALT tag. Our image below has the file name of: google-image-search-stock-photography.jpg

Google Image Search Stock Photography

Here is an interesting article on stock images and how they could affect your ranking on #GoogleImageSearch

Does Schema Help Your Google Rankings?

Google has claimed that Schema markup is NOT a ranking factor. However, according to this study from Search Engine Land, we think it helps… A Lot!

“As the above case studies show, adding appropriate schema can create significant traffic boosts for your pages. However, as with any SEO tactic, we should never treat it as a magic pill.”

Learn more at

GoDaddy – More User Friendly

If you ever talk to an “expert” in the website design business – 90% of the time they are going to recommend Host Gator instead of GoDaddy. In fact the “pros” often poopoo GoDaddy. This always perplexed me because I have had nothing but 100% positive experiences with GoDaddy managing over 300 domains and several hosting platforms over the past 15 years…

Then I discovered the truth – it’s all about more commission for the website designer.

I also got a real life comparison of the two. A few years back I volunteered to manage a non-profit’s website, and they were already using Host Gator. I managed this website for three years, and not only was the interface way more awkward and cumbersome to use than GoDaddy’s – I always had to wait 30 minutes or longer to get to a live person at the help desk. In the 15 years that I have been with GoDaddy I have always been able to reach a live person as soon as I call – zero wait times. In addition, that live person was always knowledgeable and answered my question immediately. Maybe those “pros” don’t need as much hand holding as us real business owners, but then again, those pros always tell the business owner that “SEO is included” with their website design – HA HA

The link below earns me a buck, and costs nothing more to you. Yeah – I’m a capitalist ; )

$1*/ mo hosting! Get going with GoDaddy!

Backlinks – Do Not Worry Which Kind You Get

Any link is a good link, as long as it is a natural link. In other words, you didn’t pay someone to place it on your website.


“The better strategy is focusing on why the top ranked sites are top ranked.”

Natural, Organic #Backlinks good… Spammy bad

Google Loves WordPress – Garden Variety Website Builders Hurt Your Business – I’ve been Saying This All Along

When you’re using WordPress, Drupal, or any other open-source platform, you have the ability to do literally anything you want with your website.

These page builders are everywhere – Don’t be lured in by the ease of use. Learn WordPress, it’s free, it’s not that hard, and you do not have to use the WordPress HTML code editor option to build a website. Even though these website builders claim the incorporate SEO – They really do not – It’s a smoke screen.

Google Loves WordPress

Backlinks The Bane of SEO

#Backlinks continue to be the bane of SEO. Of course it was how Google originally got started, by ranking websites solely on the number of backlinks (that was kind of a no brainer)
Fast forward to today… In general…
“Activities in which you are in control of the link are the kinds that Google has focused on removing their link power.”

However, Google’s latest advice focuses on promoting your website in order to get backlinks. Just as any normal business promotion would go. Then, AND ONLY THEN will Google count that Link. WHY? Because you were NOT in control of receiving that link.

My guess is that they have some badass algorithm to catch the backlinks that YOU control, versus natural organic links from folks that actually like your site.

How To Prevent YouTube From Showing Competing “Related” Videos on Your Embedded Video on Your Own Website

Is embedding YouTubes into your website good for #SEO ?? We are currently studying this issue… #YouTubeOnPageSEO … We’re not talking about optimizing YouTube videos for higher ranking on YouTube itself – that’s a must do and we have devoted a whole chapter to it in or book.

We’re talking about embedding the YouTube player into your website which allows your video to play in that window on your website. We are studying this issue. Note, for some weird reason, embedding actually slows down your page load speed, which is a conundrum, since Google wants us to show good content and Google owns YouTube??? – More on this later. HOWEVER – Note that you should add some extra code to the embed code that Google gives you so that YouTube does not show related videos form your competition. Adding the parameter rel=0 will only show related videos from YOUR YouTube channel – which is a great thing!** You have to add the “rel=0” parameter (without the quotation marks) directly after the video ID number. 4uuIXq1twNQ in the below text. NOTE: the embed code form YouTube no longer contains this parameter at all (it used to say rel=1 – which shows competing “related” videos. Just make this one tweak before popping the embed code into your website.
<iframe width=”560″ height=”315″ src=”” frameborder=”0″ allow=”accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture” allowfullscreen=””></iframe>

email Marketing Is Bad For SEO

Is #emailMarketing good for your business? Does it really work? I say NO! I’ll prove it below… Spend your time optimizing your website for higher Google Search results.

I rarely look in my spam folder (who does?). Gmail automatically filters what they consider spam emails to that folder. I recently looked in there for an email that I was missing. While there, I noticed that several email lists that I actually would like to receive were being funneled there.

How does a business’s email end up being funneled to the spam folder?

#1 They constantly send too many emails.

#2 They don’t send interesting emails.

#3 It’s easier for their subscribers to hit he spam button in their email client, than it is to follow the links back to the marketer’s website to “Unsubscribe”.

It doesn’t matter how it hapens, it just happens!

WORSE YET – The doamain tied to that email (AKA – your website – the part after the @ sign) gets flagged by Google as a #SpamWebsite
* Google owns Gmail, so they are watching!

Interesting that an email from #MyThemeShop ended up in my spam. This is one of the largest developers of WordPress website themes…. It seems like if they can’t figure it out, no one can.

Screenshots below from my spam folder: