You might have discovered in my book that I expose the business model that ALL Internet Marketing firms employ. It is not to their advantage to bring their clients leads through free SEO techniques. Their only income (commissions)  comes from selling Google Ads (Adwords) programs to their clients.  You will discover that there is so much BS out there AND most people are chasing the latest fads, which might bring short term results, but in the end, go against Google’s original intent. The content in both of my books stands the test of time (since 2008). This is why I like Google’s latest update. “Helpful Content”.  I talk about it here on my FB page…
https://m.facebook.com/story.php?story_fbid=pfbid06cgv1UpDaimRmBsDobXAJ2o2xN8LUR7KynG1rcjgyFZ4Jubn9STutd5K21F9eXKwl&id=909386115781175

It’s Still a Grey Area – But you should go ahead and do it. Google will reward you with higher rankings. Disabled users will appreciate and support you.

https://www.theedigital.com/blog/does-my-website-need-to-be-ada-compliant

Great #WebsiteContent
By now I’m sure all business owners have figured out the value of a #BlogPage on your website. This is one of the best (and up-to-date) articles I have seen on creating GREATER content. I devoted a whole chapter to this topic, glad to see my recommendations are still relevent!
“Today, you should be creating greater content – content that informs, excites, and enriches the lives of your readers.”

https://www.searchenginejournal.com/create-greater-content/377612/amp/

#GoogleImages – Do you need to buy good images for your website?

Google is now allowing folks who want to sell, their images to show this to searchers looking at their images in the search results on the Google Image Search Engine. We have a whole chapter devoted to using Google Images to promote your business.

#GoogleImageSearch

https://www.searchenginejournal.com/google-shows-licensable-badges-in-image-search-results/379421/amp/

Google has claimed that Schema markup is NOT a ranking factor. However, according to this study from Search Engine Land, we think it helps… A Lot!

https://www.searchenginejournal.com/schema-success-stories-structured-data-boost-traffic/372734/amp/https://www.searchenginejournal.com/schema-success-stories-structured-data-boost-traffic/372734/amp/

“As the above case studies show, adding appropriate schema can create significant traffic boosts for your pages. However, as with any SEO tactic, we should never treat it as a magic pill.”

Learn more at www.schema.org

If you ever talk to an “expert” in the website design business – 90% of the time they are going to recommend Host Gator instead of GoDaddy. In fact the “pros” often poopoo GoDaddy. This always perplexed me because I have had nothing but 100% positive experiences with GoDaddy managing over 300 domains and several hosting platforms over the past 15 years…

Then I discovered the truth – it’s all about more commission for the website designer.

I also got a real life comparison of the two. A few years back I volunteered to manage a non-profit’s website, and they were already using Host Gator. I managed this website for three years, and not only was the interface way more awkward and cumbersome to use than GoDaddy’s – I always had to wait 30 minutes or longer to get to a live person at the help desk. In the 15 years that I have been with GoDaddy I have always been able to reach a live person as soon as I call – zero wait times. In addition, that live person was always knowledgeable and answered my question immediately. Maybe those “pros” don’t need as much hand holding as us real business owners, but then again, those pros always tell the business owner that “SEO is included” with their website design – HA HA

The link below earns me a buck, and costs nothing more to you. Yeah – I’m a capitalist ; )

#GoogleMaps is suspending reviews and other features due to lack of Google employees able to monitor it.

https://www.searchenginejournal.com/google-my-business-temporarily-removes-features-due-to-covid-19/356300/