Category: Google Presentations

SEO Instructor Bio University of Texas

SEO Instructor Bio for the University of Texas Website

Greg Bright is a manufacturer, patent holder, and author of two books on Search Engine Optimization (SEO). He has been teaching other entrepreneurs how to win at SEO using practical, real world examples from his own businesses through the Center for Professional Education (CPE) since 2009.

seo google search engine instructor

Greg believes that the internet is one of our best marketing tools – increasing in importance every day as new generations of buyers and sellers enter the economy. Young buyers don’t remember life before the internet, and seasoned buyers are changing their habits.

Today, Greg manufactures his own products and represents other manufacturers, focusing most of his attention on the energy sector. The oil & gas industry is a market that you might think is internet-averse. However, Greg drives 90% of his new business through internet marketing by focusing on SEO.

Google and other search engines look for properly optimized content in the form of text, images, and video. Greg shows his students easy ways to create great content to capture the attention of buyers – while leveraging adjacent tools such as Google Maps, YouTube, and Google Image Search to increase their website traffic. His holistic approach is important because Google is connecting the dots between all internet platforms in their ranking process.

As opposed to traditional advertising where sellers pursue potential customers, the internet is a place where customers actively search for sellers. It’s accessible 24-7 from a device that fits in everyone’s pocket. Greg’s central question is this: “Will buyers find you or your competition first?”

Experience and Credentials

After owning two successful Ace Hardware stores in Houston, Texas, Greg knew a thing or two about retail. While operating the stores, Greg earned a B.A. degree in Marketing, then sold the stores to go to work for Ace Hardware Corporation where he consulted hundreds of Ace store owners on business growth strategies. After a successful tenure at Ace, Greg worked for AT&T in their internet advertising division for five years, before launching his manufacturing business and mastering the internet processes required to succeed.

Our Google Class

Google: Make Sure Your Customers Can Find You!

Thanks for the great class folks!  You can download a PDF version of the presentation slides here: 

Going on his 8th year teaching his Google class. Greg Bright is an adjunct instructor for the University of Texas. Our client is the City of Austin Small Business Development Program.

google class

Greg introducing his second internet marketing book “Play Google’s Game”

Our students are small business owners wanting to learn how to grow their business online using SEO (Search Engine Optimization). Of course the best place to be found is where your customers are looking – Google!

Google: Make Sure Customers Can Find You

City of Austin SBDP Google Class

It was a great class folks. Your questions and interaction make it a great class!

Good Luck growing your business online and remember, there is no silver bullet. it’s not just one thing, it’s a lot of things working together to get your website found! Everything Connects!

google loves content

You can download the Slides of the Google Class here: