ADA Website Compliance
It’s Still a Grey Area – But you should go ahead and do it. Google will reward you with higher rankings. Disabled users will appreciate and support you.
https://www.theedigital.com/blog/does-my-website-need-to-be-ada-compliant
Category: Uncategorized
Step Up To Greater Content
Great #WebsiteContent
By now I’m sure all business owners have figured out the value of a #BlogPage on your website. This is one of the best (and up-to-date) articles I have seen on creating GREATER content. I devoted a whole chapter to this topic, glad to see my recommendations are still relevent!
“Today, you should be creating greater content – content that informs, excites, and enriches the lives of your readers.”
https://www.searchenginejournal.com/create-greater-content/377612/amp/
Backlinks – Do Not Worry Which Kind You Get
Any link is a good link, as long as it is a natural link. In other words, you didn’t pay someone to place it on your website.
“The better strategy is focusing on why the top ranked sites are top ranked.”
https://www.searchenginejournal.com/google-links-and-rankings/359722/
Natural, Organic #Backlinks good… Spammy bad
https://www.searchenginejournal.com/google-on-web-2-0-link-strategy-spam/359896/
Google’s New Video on SEO
SEO advice – Straight from Google.
Backlinks The Bane of SEO
#Backlinks continue to be the bane of SEO. Of course it was how Google originally got started, by ranking websites solely on the number of backlinks (that was kind of a no brainer)
Fast forward to today… In general…
“Activities in which you are in control of the link are the kinds that Google has focused on removing their link power.”
However, Google’s latest advice focuses on promoting your website in order to get backlinks. Just as any normal business promotion would go. Then, AND ONLY THEN will Google count that Link. WHY? Because you were NOT in control of receiving that link.
My guess is that they have some badass algorithm to catch the backlinks that YOU control, versus natural organic links from folks that actually like your site.
How To Prevent YouTube From Showing Competing “Related” Videos on Your Embedded Video on Your Own Website
Is embedding YouTubes into your website good for #SEO ?? We are currently studying this issue… #YouTubeOnPageSEO … We’re not talking about optimizing YouTube videos for higher ranking on YouTube itself – that’s a must do and we have devoted a whole chapter to it in or book.
We’re talking about embedding the YouTube player into your website which allows your video to play in that window on your website. We are studying this issue. Note, for some weird reason, embedding actually slows down your page load speed, which is a conundrum, since Google wants us to show good content and Google owns YouTube??? – More on this later. HOWEVER – Note that you should add some extra code to the embed code that Google gives you so that YouTube does not show related videos form your competition. Adding the parameter rel=0 will only show related videos from YOUR YouTube channel – which is a great thing!** You have to add the “rel=0” parameter (without the quotation marks) directly after the video ID number. 4uuIXq1twNQ in the below text. NOTE: the embed code form YouTube no longer contains this parameter at all (it used to say rel=1 – which shows competing “related” videos. Just make this one tweak before popping the embed code into your website.
<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/4uuIXq1twNQ?rel=0” frameborder=”0″ allow=”accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture” allowfullscreen=””></iframe>
email Marketing Is Bad For SEO
Is #emailMarketing good for your business? Does it really work? I say NO! I’ll prove it below… Spend your time optimizing your website for higher Google Search results.
I rarely look in my spam folder (who does?). Gmail automatically filters what they consider spam emails to that folder. I recently looked in there for an email that I was missing. While there, I noticed that several email lists that I actually would like to receive were being funneled there.
How does a business’s email end up being funneled to the spam folder?
#1 They constantly send too many emails.
#2 They don’t send interesting emails.
#3 It’s easier for their subscribers to hit he spam button in their email client, than it is to follow the links back to the marketer’s website to “Unsubscribe”.
It doesn’t matter how it hapens, it just happens!
WORSE YET – The doamain tied to that email (AKA – your website – the part after the @ sign) gets flagged by Google as a #SpamWebsite
* Google owns Gmail, so they are watching!
Interesting that an email from #MyThemeShop ended up in my spam. This is one of the largest developers of WordPress website themes…. It seems like if they can’t figure it out, no one can.
Screenshots below from my spam folder:
Reduce Your Phone Camera Image Size for Google Image Search SEO
Google Loves Images AND they love fast loading websites. Beautiful, high resolution images make for SLOW loading websites. It’s tricky to balance a high quality image and small file size. Modern phone cameras take beautiful, but HUMONGOUS file sized pictures. Sometimes as large as 5MB and 5,000 pixels wide! There are two desired goals when reducing an image:
1. Reduce the”file size”
2. Reduce the physical dimensions, the actual width and height in pixels.
We’re trying a new Android app from the #GooglePlayStore that got the best reviews:
(we liked it so much, we paid the $12.99 for the premium version)
Photo and Picture Resizer
*
*** We especially like that we can rename the image file name (with relevant keywords of course) right in the app! ***
According to their marketing:
The easy-to-use Image Resizer helps you quickly reduce your picture size.
The easy-to-use Image Resizer helps you quickly reduce your picture size or resolution. It can be used for text messages, e-mails, Instagram, Facebook, web forms, etc. Send your pictures much faster to your friends and family.
If you want to quickly reduce the picture size or resolution, Smart Image Resizer is a perfect choice. Photo Resizer allows you to easily reduce photo size without losing quality. You don’t have to manually save resized pictures, because they are automatically saved in a separate folder titled ’Pictures/PhotoResizer’ and are accessible via build-in Gallery app.
Smart Image Resizer for your Android device is a utility app that lets you resize the image by selecting the right resolution. Photo Resizer is a free application designed to help you resize images quickly and conveniently (easily). Picture Resizer performs one simple task like resizing the image in a fast and easy-to-use way. This picture resizer maintains the picture aspect ratio by providing a resolution list based on camera resolution. Photo Resizer helps you resize photos before posting them on Instagram, Facebook, Twitter, Pinterest, Reddit, Tumblr, Google+, VKontakte, KakaoTalk, etc.
When you send the e-mail with attached pictures, you will often find that the e-mail exceeds the message size limit. For example, if your email account allows you to send messages up to 5 megabytes (MB) and you include just two pictures in the attachment (today’s pictures taken by a phone or tablet camera are about 3 or 4 MB), you will probably exceed the maximum message size. In this case, this image resize app is very helpful, because it helps to avoid exceeding the maximum message size limits associated with most email accounts. Resize pictures before composing the e-mail and then attach much smaller pictures.
How Smart Image Resizer works:
1) select the picture
2) the picture resizer displays the selected photo
3) select the resolution (width x height) from the list
4) the selected picture is reduced and displayed
Smart Image Resizer Features:
* Absolutely free
* Batch resize (multiple photos resize) (Android 4.4 and above)
* Original pictures are not affected
* Resized pictures are automatically saved in the ‘Pictures/PhotoResizer’ directory
* Very good quality of the resized photos
* Photos resized several times do not lose quality
* Browsing photos by gestures
* Reducing photo size preserves original quality and aspect ratio
* Very good compression result (2MB picture is shrunk to approx. ~100 KB – for resolution 800×600)
* The resized photo can easily be:
**sent via email or text message
**shared to social media (Instagram, Facebook, Flickr, Google+, VKontakte, KakaoTalk, etc.)
* Predefined most-used photo resolutions
* Possibility to define custom image resolution
Having a high definition camera on your phone with thousands of mega pixels per inch is great, but if you can’t send your pictures to your friends, you might as well throw your phone and charger in the snail mailbox and ship it off to your friend, right? Never again! Shrink and Share your photos in an instant! Pictures of your kids, concerts, and even the one that didn’t get away… Shrink and share it!
What users says about this Image Resizer – See just a few testimonials:
The easiest and best quality!Love this app!
The only Resizer I have tried that actually works.
Increased size immediately After trying 6 other picture resize apps, this is the only one that helped me accomplish my goal
Easy to use Reduced sized pic is automatically saved in a separate folder and the original image remains unchanged.
Couldn’t be any easier, does exactly what it says on the tin!
Excellent 5 Stars !!!! Simple, easy to use. Resize and share pictures quickly. I will use this while on vacation.
Best Resizer ever! If I did custom resize it gives me what I want with this app.
If your looking for an app just to resize your pictures this is the app for you.
City Of Austin Google Class
Thanks for the great class folks! I appreciated all of your questions and interaction. Good luck in your SEO / Internet Marketing efforts to GROW YOUR BUSINESS ONLINE!
The slides can be download at the link below. they are a PDF file, so you will need Adobe Acrobat Reader to view them.
Download the Google class slides here in PDF format
Easy Google Image File Management
Super easy image management using a Smartphone, Social media and Google Drive (set your phone to auto Google Photo uploads to the cloud) #GoogleImageSearch
Here’s my system…
1. Capture the moment on new fancy camera phone. Immediately post on Instagram, or Facebook. If time permits, also make a quick blog post from WordPress phone app.
2. Later – it’s a simple review of you social media post (it’s actually a great reminder too) then I just match the date I made the social media post to my automatic#GooglePhotos foler on #GoogleDrive