Is embedding YouTubes into your website good for #SEO ?? We are currently studying this issue… #YouTubeOnPageSEO … We’re not talking about optimizing YouTube videos for higher ranking on YouTube itself – that’s a must do and we have devoted a whole chapter to it in or book.
We’re talking about embedding the YouTube player into your website which allows your video to play in that window on your website. We are studying this issue. Note, for some weird reason, embedding actually slows down your page load speed, which is a conundrum, since Google wants us to show good content and Google owns YouTube??? – More on this later. HOWEVER – Note that you should add some extra code to the embed code that Google gives you so that YouTube does not show related videos form your competition. Adding the parameter rel=0 will only show related videos from YOUR YouTube channel – which is a great thing!** You have to add the “rel=0” parameter (without the quotation marks) directly after the video ID number. 4uuIXq1twNQ in the below text. NOTE: the embed code form YouTube no longer contains this parameter at all (it used to say rel=1 – which shows competing “related” videos. Just make this one tweak before popping the embed code into your website.
<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/4uuIXq1twNQ?rel=0” frameborder=”0″ allow=”accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture” allowfullscreen=””></iframe>