Removing Unnatural Backlinks
Maybe your competitor subscribed you to one of those link sharing farms? Maybe you unwittingly hired an unscrupulous website designer or SEO Black Hat marketer? Or maybe you just did not realize it was against the rules.
Google realizes these are all reasons to forgive you for unnatural links. Forgiveness is enlightening even in Google’s eyes. : )
However, you have to take action yourself and it will take some work. We dive into this in Chapter 11, “Google Hates Cheaters”. Just know that Google has some guidelines on removing unnatural backlinks.
Google looks for patterns of unnatural artificial, deceptive, or manipulative links pointing to your site. Remember, buying links or participating in link sharing farms or link schemes in order to manipulate PageRank is a violation of Google’s Guidelines.
Follow the steps below to remove any unnatural backlinks form your website: