Embed YouTube Videos on Your Website
You must complete the circle and embed YouTube videos on your website. Embedding is imperitive for both high YouTube ranking and regular Google search ranking.
YouTube allows you to embed their videos into your website by providing you with the embed code. This is great because the embed code puts a little video player right on your website. Visitors love it; they can just click and watch, and never leave your website. These can be instructional videos from your YouTube channel or anyone else’s YouTube video, as long as they have opted to allow embedding (most do). Of course it’s best to create your own YouTube videos, as explained in Chapter 4, but any YouTube video which is relevant to your keywords will do. You can see an example of the embed code from the YouTube screenshot below. It’s the HTML code underneath the word “Embed”. Just copy and paste it into your blog post as shown in the next screen shot.
Be sure and place some text in close proximity around the video in the blog post. Relate it back to your product or service, and of course work in a few of your important keywords. It would be very helpful if the video title had those same keywords.