Google Keyword Tool – Re-named Google Keyword Planner
The Google Keyword Planner is your best resource for finding the most popular keywords for your business. It’s free and easy to use. This tool is part of the Google Adwords program. Adwords is an advertising program for Google and can be seen with a few Sponsored Ads that show up at the top and on the right side of the Search Results Page. You will need to register for a Google AdWords account. However, you do not have to actually buy any ads to use the tool. By the way, we are a fan of the Google AdWords program—another topic for another book, because all we talk about is the free stuff in this book.
You can type in a keyword that you think is popular and Google will list the number of times people search on it by region. They also list the competitiveness of the keyword, which is based off the number of people advertising for that keyword on their Adwords program. One strategy would be to look for keywords that are highly searched, with low competition.
One of the best features we like about this tool is that it will suggest other keywords that might be related to our keyword based on people’s searching habits. These suggestions always surprise us as to what the common public is searching for in our industry. We’re sure they will surprise you too, which is exactly why we say, “Don’t get hung up on your industry jargon, or even the technically correct word.”
Click Here to sign up or log into the Google Keyword Planner